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An Introduction to Franchising

A talk by Esther Boughton and Mike Brocklebank
The Chantry Group and The Chantry Group

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About this talk

This talk will cover: - Introduction to franchising – a definition, brief history - Franchise models - Benefits of franchising, Brands, Marketing, Operational Support - Determining the right franchise - Buying a franchise new vs established - Valuing a business - Financing your business, the importance of a business plan - How we can help, advice and support

Chantry Group was established in 2007 and comprises a team of franchise professionals who have nearly 150 years combined UK franchise industry experience. They are immensely passionate about helping both franchisors and franchisees grow their businesses. They work closely with their clients helping to market their businesses, attract amazing franchisees and the Resales Division supports the whole process of selling existing businesses.

Mike Brocklebank heads up the resales division and has more than 20 years experience working across a range of Franchise Businesses from Blue Chip to Start ups.

Esther Boughton is the Marketing Communications Manager: she works closely with franchised businesses to help them develop and grow their recruitment of new business partners. In franchising for 15 years, she started and grew her own franchised business, then moved into business development and the recruitment of franchisees across a variety of sectors. Her career started in banking, and this grounding in finance has shaped her approach to business.

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The Chantry Group

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